Explaining the appropriate model for the role of online social space in the competitiveness of sports press

Document Type : Original Article

Authors

1 PhD student of Sport Management, Aras International Campus, Jolfa, University of Tabriz, Tabriz, Iran

2 Professor of Sport Management, University of Tabriz. Tabriz, Iran

3 Associate Professor of Sport Management, University of Tabriz. Tabriz, Iran

4 Professor of Sports Management, Department of payame noor university of Tehran. Tehran, Iran

Abstract

 
The aim of this study was to present a model for the role of social space in the competitiveness of sports press. A qualitative research method with a thematic analysis approach was selected. The statistical population included human resources (academic experts: professors of sports management and media management from universities, and executive experts: sports journalists, sports writers, and managers of media and sports press) and informational resources (scientific, library, and related media resources), encompassing 18 individuals and 33 documents. Samples were purposefully selected based on reaching theoretical saturation. The research tools included semi-structured exploratory interviews and systematic library studies. The validity of the tools was assessed and confirmed based on practical competence, legal and scientific validity of the samples, expert opinions, and agreement between coders. Data analysis was conducted using multi-stage conceptual coding (open, focused, and axial). The final conceptual framework comprised 81 components, 32 dimensions, 14 perspectives, and 5 levels. The levels and perspectives were determined based on the influence and susceptibility among their sub-variables, including contextual factors, the role of online space, systemic factors, and consequential factors in the competitiveness of sports press in the online environment. According to the findings, sports press must employ necessary strategies to enter the virtual space, utilize media capabilities, train and empower human resources, adopt modern technology, engage in advertising and marketing, brand building, and support sports teams and clubs. These actions enable them to maintain continuous activity on social networks, provide real-time sports news with practical analyses to their audience, and create a competitive advantage.

Keywords

References

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Springer Link. (2021). DOI: https://link.springer.com/article/10.1007/s10796-021-10182-0
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History

  • Receive Date: 08 July 2024
  • Revise Date: 28 July 2024
  • Accept Date: 11 September 2024

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