Explaining the pattern of insurance support for sports in a case study of East Azarbaijan province with thematic analysis approach

Document Type : Original Article

Authors

1 Master of sports management , University of Tabriz, Tabriz, Iran

2 Physical education teacher of district 4, Tabriz Education Department

Abstract

The general purpose of the current research was to analyze the thematic support of the insurance industry for sports and present a model (a case study of East Azarbaijan Province). The research method of this article is qualitative method. The statistical population studied included all experts of insurance companies, legal experts of the general departments of sports and youth and education of the province, professional and beginner athletes and sports teams of East Azarbaijan province. In order to prepare the primary research tool, the researcher, by studying the background and research literature, and by identifying the main and influential components on the insurance industry's support for sports, prepared a five-question, semi-structured, open-ended questionnaire to conduct an in-depth interview with experts. In order to analyze the collected data, MAXQDA version 18 software was used. The results of data analysis showed that there are 5 main categories including economic factors, educational factors, legal and legal factors, sports factors and cultural and social factors as the main factors influencing the insurance industry's support for sports. According to the findings of the research, the model of factors affecting the insurance support of the sports industry is based on five economic, educational, legal and legal, sports, cultural and social factors and their components.

Keywords


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