Identifying and prioritizing Iraq's sports marketing capacities in order to develop championship-level Track and Field

Track and field is unique among different disciplines that can bring many colorful international medals to countries at the championship level. The purpose of this research was to identify and prioritize Iraq's sports marketing capacities in order to develop championship-level track and field. The current research was applied in terms of purpose and descriptive in terms of method, and its data collection was carried out as a survey. The statistical population of the research was 300 people, and the online questionnaire was sent to all of them, but 112 people responded. To collect data, a researcher-made questionnaire based on a 5-point Likert scale was used, and its items were compiled in the form of 22 questions. The face and content validity of the questionnaire was confirmed by sports management professors, and the reliability of the questionnaire was calculated with Cronbach's alpha coefficient (0.82). The results showed that the indicators of relative stability of management, the development of information technology in the society and being accompanied by rapid changes in technology and technology, and the existence and use of sports donors are the most important indicators of the factors. Administrative and legal, equipment and organizational factors and environmental factors are effective and each of the mentioned factors has a significant predictive power for the development of fields with the standard beta coefficient of 0.443, 0.356 and 0.268 respectively. They have championship-level athletic and each of the mentioned factors has a significant predictive ability for the development of track and field at the championship level with the standard beta coefficient of 0.443, 0.356 and 0.268, respectively. The relative stability of management, the increase in the number of marketing professionals, the development of information technology and the rapid changes in technology, and the existence of companies, institutions and organizations willing to provide financial support can play a significant role in increasing sports marketing capacities for the development of track and field at the Iraqi championship level.