The application of artificial intelligence in the development of native and local games in Iran

Document Type : Original Article

Authors

1 Professor of Sport Management, University of Mohaghegh Ardabili, Ardabil, Iran

2 PhD in Sports Management, University of Mohaghegh Ardabili, Ardabil, Iran

3 Management Group, Astara Branch, Islamic Azad University, Astara, Iran

10.22034/jsmk.2025.67459.1129

Abstract

In today’s modern world, indigenous and traditional games face significant challenges. With the rapid rise of digital games and the globalization of entertainment, local games that were once integral to community life have gradually faded from public attention. Additionally, lifestyle changes, migration, and accelerated urbanization have reduced social interactions within local communities, leading to the decline of traditional group play. In this context, artificial intelligence (AI) emerges as a technological tool with the potential to revitalize these cultural assets. This study aimed to explore the applications of AI in the development of indigenous and traditional games in Iran. The research was applied in nature and conducted using a qualitative approach with a descriptive phenomenological methodology. The participants consisted of experts familiar with the subject, selected through purposive sampling. Data were collected via semi-structured interviews and analyzed using MAXQDA software (version 2020). The findings revealed 83 sub-themes categorized into 10 major themes, including: simulation and modeling of games, design optimization, player experience personalization, innovation in traditional game design, support for player social interaction, intelligent player guidance, game infrastructure development, trend prediction, cultural sustainability and preservation, and enhancement of international engagement. The results indicated that artificial intelligence contributes to the preservation and sustainable development of Iran's indigenous and local games both nationally and internationally by playing key roles in areas such as game simulation, localized content creation, and the protection of cultural heritage.

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Main Subjects

References

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History

  • Receive Date: 22 May 2025
  • Revise Date: 16 August 2025
  • Accept Date: 24 September 2025

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