Presenting the Model of Factors Affecting Individuals' Decision-Making in Choosing Sports and Physical Activities in Leisure Time

Document Type : Original Article

Authors

1 Associate Professor of Sport Management, Department of Sport Management, Faculty of Sport Sciences, University of Isfahan, Isfahan, Iran.

2 Ph.D. Candidate in Sport Management, Department of Sport Management, Faculty of Sport Sciences, University of Isfahan, Isfahan, Iran.

10.22034/jsmk.2025.67378.1126

Abstract

The aim of the present study was to determine the model of factors affecting individuals' decision-making in choosing sports and physical activities in leisure time. The sample in the qualitative part included 14 experts and professors of the Department of Sports Management and Sociology of University of Isfahan who are activists and experts in the field of leisure- sports research as well as related executive managers and accountables in Public Sports, Sports and Youth Administration and the Municipality of Isfahan, who were purposefully selected. In the quantitative part, the statistical population who were selected in an available way, included professors and faculty members in the fields of sports management, sociology, students in sociology and sport management and all experts in the field of leisure time who had some kind of education, research or work experience in line with the subject. To collect data, semi-structured interviews and researcher-made questionnaires were used. In order to analyze the interviews, the Grounded Theory (Charmaz’s approach) method was used. Influential factors categorized in four groups of Anthropological issues (29 components), Economic-Social (26 ones), issues related to Media and Policies (28 ones) and issues related to Infrastructure and Technology (27 components). To extract the model, data were analyzed in Smart Pls3 software. The results of the present study showed that by improving new technologies, it is possible to influence the choice of sports and physical activities of people in their free time.

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History

  • Receive Date: 18 May 2025
  • Revise Date: 15 October 2025
  • Accept Date: 10 November 2025

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