Identifying and prioritization of factors affecting on development of purchasing sport goods by internet in physical education students Ardebil province

Document Type : Original Article

Authors

1 Master's degree in sports management, Islamic Azad University, Ardabil branch

2 Assistant professor of the sports management group, faculty of humanities, Islamic Azad University, Ardabil branch.

Abstract

The purpose of this study was Identifying and prioritization of factors affecting on development of online purchase of sport goods by physical education students in Ardebil province. The research method is survey and is applied in terms of purpose. Statistical population was physical education students in Ardebil province, from which 206 people were selected based on Morgan table and random cluster sampling. The reliability of the questionnaire was 0.84. Factor analysis were used to analyze the data. Exploratory factor analysis revealed that 59.54% of the total variances of the eight factors. The Results showed that all factors have a significant impact on the development of online shopping for sport goods. Also prioritizing factors according to Friedman method are: customers' perception of purchase, technology, purchase process, purchase risk, characteristics of sports goods and characteristics of customers, respectively. Therefore, it can be concluded that by improving the situation and creating the Internet infrastructure and focusing on the factors affecting the development of online shopping for sports goods, customers can be more directed to online shopping.

Keywords

Files

History

  • Receive Date: 05 September 2023
  • Revise Date: 09 November 2023
  • Accept Date: 15 February 2024

Share

How to cite

Statistics