Volume & Issue: Volume 1, Issue 2, September 2024 

Research Paper I Open Access I Released under (CC BY-NC 4.0) license

The Impact of e-Sports Brand Innovation and Fit on Audience Responsive Behaviors during the Covid-19 Lifestyle Changes

Pages 1-15

10.22034/jmsk.2024.17628

Hossein Donyapour; Fatemeh Abdavi; Mohamad Rasoul Khodadadi


Identify and validate strategies affecting the branding of the Iranian Football Premier League

Pages 92-106

10.22034/jmsk.2024.18020

Tarifeh Payami; Jafar Barghi Moghadam; Mohammad Rahim Najafzadeh; Habib Mohammadpour Yaghini