مرور نظام‌مند مقالات مرتبط با تحول دیجیتال در ورزش به روش تحلیل محتوا

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری گروه مدیریت ورزشی دانشگاه گیلان، ایران

2 دانشیار گروه مدیریت ورزشی دانشگاه گیلان، ایران

10.22034/jsmk.2025.67462.1130

چکیده

تحول دیجیتال به عنوان یک روند کلیدی در تغییر و بهبود روش‌های سنتی در صنایع مختلف، به‌ویژه در صنعت ورزش، اهمیت فزاینده‌ای پیدا کرده است. هدف پژوهش حاضر، مرور نظام‌مند مقالات مرتبط با تحول دیجیتال در ورزش، منتشرشده در نشریات علمی‌پژوهشی کشور، به‌منظور دسته‌بندی جامع این مطالعات بود. این پژوهش از نظر هدف کاربردی و از لحاظ روش تحقیق توصیفی است و از روش تحلیل محتوا برای بررسی مقالات استفاده شده است. جامعه آماری شامل 375 مقاله مرتبط با حوزه فناوری و تحول دیجیتال تا سال 2024 بود که با جست‌وجوی کلمات کلیدی مانند: دیجیتال، فناوری، رسانه‌های مجازی، پلتفرم، وب‌سایت‌، نرم‌افزار، در نشریات علمی پژوهشی مدیریت ورزشی و پایگاه‌های علمی گردآوری شد. نتایج نشان می‌دهد که دانشگاه آزاد اسلامی و دانشگاه پیام‌نور بیش‌ترین فعالیت را در این حوزه دارند و دانشگاه‌های تهران، فردوسی و تبریز نیز به‌طور قابل توجهی به این موضوع پرداخته‌اند. همچنین، در استناددهی به این مقالات، بیشتر از منابع لاتین استفاده شده و روش تحقیق کمّی در بیش از 57 درصد پژوهش‌ها به کار رفته است. با توجه به اهمیت این مطالعات، پیشنهاد می‌شود که تحقیقات در حیطه تحول دیجیتال در ورزش با تمرکز بر شناسایی چالش‌ها و فرصت‌ها، ارائه راهکارهای عملی و افزایش همکاری بین دانشگاه‌ها و نهادهای ورزشی انجام شود تا به بهبود کیفیت خدمات ورزشی و افزایش رضایت مخاطبان منجر گردد.

کلیدواژه‌ها


عنوان مقاله [English]

Systematic review of articles related to digital transformation in sports using content analysis method

نویسندگان [English]

  • Nazanin Ghasemi 1
  • Nooshin Benar 2
  • Shahram Shafiei 2
1 Ph.D. Student, Department of Sport Management, University of Guilan, Iran.
2 Associate Professor, Department of Sport Management, University of Guilan, Iran.
چکیده [English]

Digital transformation has become increasingly important as a key trend in changing and improving traditional methods in various industries, especially in the sports industry. The aim of the present study was to systematically review articles related to digital transformation in sports, published in scientific research journals in the country, in order to comprehensively categorize these studies. This study is applied in terms of purpose and descriptive in terms of research method, and content analysis method was used to review the articles. The statistical population consisted of 375 articles related to the field of technology and digital transformation until 2024, which were collected by searching for keywords such as: digital, technology, virtual media, platform, website, software, in scientific research journals of sports management and scientific databases. The results show that Islamic Azad University and Payam Noor University have the most activity in this field, and the universities of Tehran, Ferdowsi, and Tabriz have also significantly addressed this issue. Also, in citing these articles, Latin sources were mostly used and quantitative research method was used in more than 57% of the research. Considering the importance of these studies, it is suggested that research in the field of digital transformation in sports be conducted with a focus on identifying challenges and opportunities, providing practical solutions, and increasing cooperation between universities and sports institutions in order to improve the quality of sports services and increase audience satisfaction.

کلیدواژه‌ها [English]

  • Digital transformation
  • technology
  • sports management
  • platforms
  • content analysis
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