نوع مقاله : مقاله پژوهشی
نویسندگان
1 گروه مدیریت ورزشی، دانشگاه آزاد اسلامی، واحد تهران شمال، تهران ، ایران.
2 گروه علوم ورزشی ، واحد تهران شمال،دانشگاه آزاد اسلامی ، تهران، ایران
3 دانشیار گروه مدیریت ورزشی، دانشکده تربیت بدنی و علوم ورزشی، دانشگاه رازی، کرمانشاه، ایران
4 گروه مدیریت ورزشی، دانشگاه آزاد اسلامی، واحد شهر قدس، تهران ، ایران.
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
Given the economic importance of sporting events, identifying the key drivers of revenue generation in the future horizon is of special significance. This study, utilizing a structural analysis approach, examines the revenue-driving factors over the next 10 years. The research aims to identify the revenue drivers of sporting events over a 10-year horizon through structural analysis. In a context where sustainable revenue generation from sporting events has become a key priority, especially at the international level, analyzing the key factors influencing this trend is essential. This study is applied in terms of purpose and descriptive-analytical in method, based on explanatory foresight approaches. The statistical population included 20 experts comprising professors in sports management and experienced managers in organizing sporting events, selected purposively. To identify influential factors, literature review and expert interviews were conducted, leading to the extraction of 24 key components related to revenue generation in sporting events over the next 10 years. Structural analysis results revealed that four factors “online ticket sales and management platform,” “development of sports infrastructure and stadium equipment,” “financing and attracting reputable sponsors,” and “precise logistical planning and event management” possess the highest levels of importance and uncertainty. These factors, as strategic drivers, should be considered in formulating future scenarios and macro-level planning for sustainable revenue generation in sporting events.
کلیدواژهها [English]
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