ارائه الگوی ساختاری - تفسیری توسعه رسانه‌های مجازی باشگاه‌های حرفه‌ای ورزش ایران با رویکرد نظریه بر ساخت

نوع مقاله : مقاله پژوهشی

نویسندگان

گروه تربیت بدنی ، واحد مبارکه، دانشگاه آزاد اسلامی، مبارکه، اصفهان، ایران

چکیده

هدف این پژوهش، ارائه الگویی ساختاری-تفسیری برای توسعه رسانه‌های مجازی باشگاه‌های حرفه‌ای ورزش ایران با رویکرد نظریه برخاسته از داده‌ها (گراندد تئوری) بود. این مطالعه از نظر هدف، کاربردی و از نظر شیوه گردآوری داده‌ها، میدانی محسوب می‌شود. روش تحقیق کیفی و مبتنی بر نظریه داده‌بنیاد با رویکرد ساخت‌گرای چارمز بود. جامعه آماری شامل اساتید رشته مدیریت ورزشی و پژوهشگران حوزه رسانه‌های ورزشی بود که با استفاده از نمونه‌گیری هدفمند و تکنیک اشباع نظری، ۲۰ نفر از خبرگان به‌عنوان آگاهی‌دهندگان کلیدی انتخاب شدند. داده‌ها از طریق مصاحبه‌های نیمه‌ساخت‌یافته و گروه‌های کانونی گردآوری گردید. تحلیل داده‌ها با استفاده از کدگذاری باز، محوری و انتخابی انجام شد. در ادامه، از روش الگوسازی ساختاری-تفسیری (ISM) برای تبیین روابط میان مؤلفه‌ها بهره گرفته شد. نتایج تحقیق نشان داد که مؤلفه‌هایی چون بهبود امید اجتماعی، تحرک اجتماعی، محرک‌های فرهنگی و اجتماعی، شباهت‌های فرهنگی، جامعه‌پذیری، بهبود انگاره‌ها و بسترسازی، از عوامل کلیدی در توسعه رسانه‌های مجازی باشگاه‌های حرفه‌ای ورزشی ایران هستند. الگوی ارائه‌شده، نگاهی عمیق‌تر و ساختاریافته به نقش رسانه‌های مجازی در ورزش حرفه‌ای کشور ارائه می‌دهد و با تأکید بر ارزش‌ها و فلسفه‌های جهانی، بر اهمیت تلفیق توسعه رسانه با اصول اخلاقی و فرهنگی در فعالیت‌های ورزشی تأکید می‌ورزد. این چارچوب می‌تواند به‌عنوان راهنمایی مؤثر برای سیاست‌گذاران و مدیران باشگاه‌ها در ارتقاء ارتباطات مجازی و اجتماعی مورد استفاده قرار گیرد.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Presenting a structural-interpretive model for the development of virtual media in professional sports clubs in Iran with a theory-based approach.

نویسندگان [English]

  • Elaheh Moladoust
  • Elham Moshkelgosha
  • Ahmadreza Askari
Department of physical education, Mobarakeh Branch, Islamic Azad University, Mobarakeh, Isfahan, Iran
چکیده [English]

The aim of this research was to present a structural-interpretive model for the development of virtual media of professional sports clubs in Iran with a grounded theory approach. This study is considered to be applied in terms of its purpose and field in terms of its data collection method. The research method was qualitative and based on data-based theory with a Charms constructivist approach. The statistical population included professors of sports management and researchers in the field of sports media, who were selected as key informants using purposive sampling and theoretical saturation techniques, using 20 experts as key informants. Data were collected through semi-structured interviews and focus groups. Data analysis was performed using open, axial, and selective coding. Subsequently, the structural-interpretive modeling (ISM) method was used to explain the relationships between the components. The results of the study showed that components such as improving social hope, social mobility, cultural and social stimuli, cultural similarities, sociability, improving ideas, and creating a platform are key factors in the development of virtual media in professional sports clubs in Iran. The presented model provides a deeper and structured look at the role of virtual media in professional sports in the country and, by emphasizing global values and philosophies, emphasizes the importance of integrating media development with ethical and cultural principles in sports activities. This framework can be used as an effective guide for policymakers and club managers in promoting virtual and social communications.

کلیدواژه‌ها [English]

  • Theory
  • construction
  • media development
  • club

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دانش مدیریت ورزش
دوره 4، شماره 1 - شماره پیاپی 7
فروردین 1405
صفحه 100-119

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سابقه مقاله

  • تاریخ دریافت: 12 اردیبهشت 1404
  • تاریخ بازنگری: 04 آذر 1404
  • تاریخ پذیرش: 06 اردیبهشت 1405

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